A few years back, when I was Digital Communications Manager at a large national association in Washington, D.C., I tried to convince my CEO that we should try Content Marketing.
He didn’t know what it was, to begin with. Not surprising – it’s still new to lots of people even today.
I excitedly explained the concept, but I still didn’t win him over.
I realized later that I hadn’t made a very good case for Content Marketing at the time, and he wasn’t willing to roll the dice.
What about your CEO or other decision-makers? Are you struggling to convince them about the value of Content Marketing?
If you’re a Marketing Manager or Communications Manager, here are 8 tips that might help. I wish I’d known about these back then!
How To “Sell” Content Marketing to Your CEO
1. Have a Content Marketing Strategy ready when you first sit down to meet.
2. In very simple terms, explain what “Content Marketing” is all about.
3. Identify your audience.
4. Describe your ultimate goals. What do you hope to accomplish?
5. Set expectations by describing how long until you’ll see results (6 – 12 months is a start.)
6. Share an actual content calendar with your CEO.
7. Explain exactly WHO will create your content.
8. Ask for backup support BEFORE you need it!